of millennials and centennials post photos on social media after a trip

social media is the #1 source of travel inspiration for millennials


UGC outperforms stock photography by 50%

How Chute Works with Destinations & Travel Brands



Capture photos and videos relevant to your destination and brand via hashtags, people, or themes taking place on Instagram, Facebook, Twitter, etc.

IRISTM, image recognition technology, looks inside Instagram photos to detect logos, objects, scenes and similar photos, so you can find content, even without hashtags.

Filter by keywords, people, or by what's trending or most popular to find inspiration for your next marketing campaign or the perfect photo for the next tweet. 

Analyze everything from high level campaign results down to each photo's performance on your social channels to evaluate success and improve for future initiatives. 

Publish across all of your marketing channels - from your website, social accounts, ads, live events, OOH or as part of your ecommerce strategy. 

Chute Rights is the first and best-in-class industry solution to request permission to use travelers' photos and videos from Instagram, Twitter and Facebook - at scale. 

Learn how Chute will work for you

Chute automates your visual marketing - from uncovering consumer and competitive insights, to managing visual assets, to publishing content to websites, social channels, ads and ecommerce.


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Telling the Hawaii story through personal stories and images may be one of the most effective ways we promote our destination. Social media allows friends and family to share their experiences and most importantly their recommendations. This is important to us as we’ve seen those recommendations are an incredibly strong motivating factor for friends, families and colleagues when they select their next vacation spot. Chute allows us to aggregate all the images and videos to inspire our potential and repeat visitors."

- Jay Talwar


CMO, Hawaii Visitors and Convention Bureau

Read Case Study

Chute for Travel


Bring authenticity, emotion and influence to your destination marketing


Tap Into Social

Discover Content

Find Inspiration

Get Permission

Publish Everywhere

Measure Success

The Power of Social

Use Cases

Automatically populate your website with authentic travelers' photos, keeping it fresh on a weekly, daily or even hourly basis, increasing time on site and return visits.

Let your followers experience your destination via real travelers' photos on your social channels. UGC photos also perform 2x better than stock photography. 

From brochures to calendars to guide books, use travelers' photos in your printed collateral to add authenticity to your materials. 


Social Channels


Print & Digital Ads

Bookable Instagram

Email Marketing

Spice up your ads with visitors' photos. Digital ads automatically update with new photos, staying fresh with little effort. Our customers' UGC ads perform up to 35% better than non-UGC ads. 

Make every Instagram post link directly to bookable trips, promotions or even just related blog content with Chute's Bookable Instagram.

Add more interest to your email marketing by incorporating and highlighting visitors experiences on your property or at your destination.

Resources for Destinations & Travel Brands

Research Report

On-Demand Webinar

On-Demand Webinar

Monthly Instagram Trends


Blog Post

Blog Post

Destination Marketing for Millennials & Centennials ReportReveals how millennials, ages 18-34, and centennials, ages 13-17, make and influence travel and vacation plans. 

Content & Influencer MarketingMarriott International's VP Global Creative and Content Marketing David Beebe reveals best practices for content creation, influencer partnerships and measuring ROI.

Engagement Marketing TacticsMarketers from Travel Alberta and Universal Orlando share their challenges, strategies, and successes from recent engagement marketing tactics. 

Millennial & Centennial Travel Stats: Highlights from our full Destination Marketing for Millennials and Centennials Report.

Travel on Instagram ReportMonthly analysis of the most important trends and influential creators based off of travel-photos shared to Instagram.

Impact of UGC in Travel MarketingA break down of the direct impact user-generated content is making on travelers' plans and marketers' strategies. 

Top 5 Things Destination Marketers Must Do in 2016Marketers from destinations and travel brands share their insights on the challenges and opportunities facing the industry.


Digiday's Visual Marketing Outlook for Travel: Discover how larger visual marketing trends are affecting travel marketing with this study from Digiday and Chute. 


Millennial Marketing for Destinations & Travel BrandsLearn from key influencers, real travelers, and fellow marketers to help you increase awareness, visitors, and guests.

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